You will be responsible for:

Research

• To develop a brief each piece of copy with any tools made available to you.
• Use client websites, internal documents or any marketing material you may have available to you.
• Interview clients for content briefs, quotes, and topic support
• Familiarise yourself with the product, target audience and competitor activities in the market
• Carry out keyword and topic research to validate and discover opportunities for our clients

Produce

• Use this known information to create detailed briefs for outsourced writers, or prompts for AI, in order to ensure the content for the client is in the right tone of voice, for the right audience, targets key topics and keywords, and is not generic
• Support in the execution of content strategies and schedules to support campaigns and ongoing client content
• Creation of Content Schedules which cover blogs, email and social media
• Topic cluster set up and validation
• Optimisation of existing content
• Content migration from clients’ CMS to HubSpot

QA, load, format and publish content pieces which can include:

• Blogs
• Emails
• Websites
• Content offers (ebooks, whitepapers, etc)
• Social media posts

Ensure that copy is accurate and grammatically correct

Ensure tone is correct in accordance with the client guidelines 

Ensure that time management is effective and advertising deadlines are met at all times

Stay on top of AI trends and capabilities to ensure we are using it effectively to create quality content