About Us 2022

About Us


Hype & Dexter gets to the heart of businesses to help them transform with technology and realise revenue.

 

We created Hype & Dexter for APAC businesses who want to drive change and growth.

We bring a human approach to digital transformation for businesses who want to grow. And we're passionate about APAC businesses leading the world in technology, agility and productivity.

Hype & Dexter was created because the wrong technology, bad implementation, poor adoption and lack of evolution are the only 4 reasons why transformations fail. There is no reason to accept any of them, and we knew we had the expertise to do it better ourselves.

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Strategic Vision
Our Vision

For APAC businesses to lead the world in technology, agility and productivity.

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Our Mission

Help our clients to empower their people and realise more revenue.

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Our Ambition

To be the largest digital transformation agency in APAC.

Our Values

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Meet the Team

FOUNDERS
Romi Dexter
Romi Dexter
CXO

Romi has over 20 years of experience in delivering for some of Australasia’s most successful digital presences. She ensures we deliver fast, quickly adapt to our client needs, and continuously evolve to ensure incredible results. Romi’s career has covered both corporate and agency sides, leading high-performing digital teams across technical and marketing disciplines - and she is a Certified HubSpot Trainer.

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Ryan Watkins
Ryan Watkins
CEO

Ryan has proven himself as a leader and visionary in businesses of all kinds - from start-ups through to the corporate sector - for over 10 years. He has managed massively successful e-commerce and data enterprises, and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

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Alex Mackrill
Alex Mackrill
CMO

Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends.

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Nick O'Neill
Nick O'Neill
CRO

A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution. Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.

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SENIOR LEADERSHIP TEAM
Ivan Radojicic
Ivan Radojicic
Head of PM & Setup
Matthew Boyd
Matthew Boyd
Head of CRM
Chelsea Parsons
Chelsea Parsons
Head of Success
Kristen Pak
Kristen Pak
Head of Solutions
TEAM MEMBERS
Chris Hannent
Chris Hannent
Marketing & Content Lead
Matthew Webb
Matthew Webb
Marketing Lead
Spencer McDowall
Spencer McDowall
Digital Campaign Manager
Ben Nguyen
Ben Nguyen
UX/UI Design Lead
Richard May
Richard May
UX/UI Design Lead
Kimberley Hughes
Kimberley Hughes
Content Manager
Jonathan Brake
Jonathan Brake
Front-end Lead & Manager
Jason Crabtree
Jason Crabtree
Front-end Developer
Karen Keh
Karen Keh
Digital Set Up Specialist
Abby Xia
Abby Xia
Web Developer
Rahil Indorewala
Rahil Indorewala
CRM Lead
Omar Razouki
Omar Razouki
Project Coordinator
Adrian Breckon
Adrian Breckon
Project Manager
Trung Ly
Trung Ly
Full Stack Developer
Alex Rabl
Alex Rabl
Executive Assistant
Rowain Pereira
Rowain Pereira
Account Manager
Swapnil Kuwalekar
Swapnil Kuwalekar
CRM Lead
Lindah Innasi
Lindah Innasi
Account Manager
Joe Sutheran
Joe Sutheran
Business Analyst
Ivanha Heynes
Ivanha Heynes
Marketing Coordinator
Taea Lambert
Taea Lambert
Full Stack Developer
Adarsh Joseph
Adarsh Joseph
CRM Specialist
Serena Capellini
Serena Capellini
Project Manager
Marie Smith
Marie Smith
CRM Specialist
Hale Abernathy
Hale Abernathy
Business Executive
Alice Gostelow
Alice Gostelow
Data Analyst

What We Do


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Transform your sales, marketing and operational processes to save you time and make you money.

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We work with all CRM solutions and are one of the fastest growing Hubspot partners in the entire APAC Region.

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We design, build and optimise Ecommerce sites and communications to outperform.

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We take the legwork and the guesswork out of your online marketing, lead generation and customer acquisition.

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Our approach to integration puts your business wants and needs – rather than the technology – first.