About Hype & Dexter

About Us


Hype & Dexter gets to the heart of businesses to help them transform with technology and realise revenue.

Our Story

Hype & Dexter was created to serve APAC businesses who want to drive change and growth.

We had been the victims of tech projects that failed because of the wrong solution, bad implementation, poor adoption or lack of evolution. These are really the only four reasons why transformations fail. There are no reasons to accept any of them, and we knew we had the expertise to deliver better outcomes.

And we focus on a human approach to digital transformation. Because your business isn’t just a bunch of systems and processes – it’s a bunch of people working together to make awesome things happen. 

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Strategic Vision
Our Vision

For APAC businesses to lead the world in technology, agility and productivity.

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Our Mission

Help our clients to empower their people and realise more revenue.

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Our Ambition

To be the largest digital transformation agency in APAC.

Our Values

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Meet the Team

FOUNDERS
Romi Dexter
Romi Dexter
CXO

Romi Dexter is a 25-year digital veteran who founded and directs Hype and Dexter, a top global HubSpot partner. She leads the firm's delivery and solutions, driving optimal results. With her extensive background on both corporate and agency sides, Romi manages high-performing teams in technical and marketing disciplines. She passionately advocates for women and diversity in technology, inspiring and mentoring the next generation of female leaders. Romi is a thought leader in digital solutions and transformation, valuable to any organization looking to enhance its digital presence.

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Ryan Watkins
Ryan Watkins
CEO

Ryan has proven himself as a leader and visionary in businesses of all kinds - from start-ups through to the corporate sector - for over 10 years. He has managed massively successful e-commerce and data enterprises, and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

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Alex Mackrill
Alex Mackrill
CMO

Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends.

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Nick O'Neill
Nick O'Neill
CRO

A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution. Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.

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SENIOR LEADERSHIP TEAM
Ivan Radojicic
Ivan Radojicic
Head of PM & Setup
Matthew Boyd
Matthew Boyd
Head of CRM
Chelsea Parsons
Chelsea Parsons
Head of Success
Kristen Pak
Kristen Pak
Head of Solutions
Alex Rabl
Alex Rabl
Executive Assistant & Operations Coordinator
Barry Williams
Barry Williams
Chief Operating Officer
PROJECT MANAGEMENT & SETUP TEAM
Karen Keh
Karen Keh
Digital Set Up Specialist
Omar Razouki
Omar Razouki
Project Manager
Adrian Breckon
Adrian Breckon
Project Manager
Serena Cappellini
Serena Cappellini
Project Manager
Jennifer Britton
Jennifer Britton
Project Coordinator
Brianna Rountree
Brianna Rountree
Project Manager
CUSTOMER RELATIONSHIP MANAGEMENT TEAM
Rahil Indorewala
Rahil Indorewala
Enterprise CRM Lead
Swapnil Kuwalekar
Swapnil Kuwalekar
CRM Lead
Adarsh Joseph
Adarsh Joseph
CRM Specialist
Marie Smith
Marie Smith
CRM Lead
Lizzie McDonald
Lizzie McDonald
CRM Success Delivery Lead
Juin Wakelin
Juin Wakelin
CRM Specialist
Francesca Canestri
Francesca Canestri
CRM Specialist
CONTENT MANAGEMENT SYSTEM TEAM
Jonathan Brake
Jonathan Brake
Frontend Lead & Manager
Abby Xia
Abby Xia
Frontend Developer
Harrison Maindonald
Harrison Maindonald
Frontend Developer
Lily Chen
Lily Chen
Front End Developer
SOLUTIONS TEAM
Kritika Thakur
Kritika Thakur
Business Analyst
Georgy Petrukhin
Georgy Petrukhin
Data Analyst
MARKETING TEAM
Chris Hannent
Chris Hannent
Marketing & Content Lead
Ben Nguyen
Ben Nguyen
UX/UI Design Lead
Ivanha Heynes
Ivanha Heynes
Marketing Executive
Sean Towson
Sean Towson
Marketing Implementation Specialist
Cory Gardiner
Cory Gardiner
UX/UI Design Manager
Mudita Munshi
Mudita Munshi
Marketing Implementation Specialist
SUCCESS, SALES & SUPPORT TEAM
Lindah Innasi
Lindah Innasi
Senior Account Manager
Bex Lewis
Bex Lewis
Account Manager
Devesh Patel
Devesh Patel
Support Specialist
Aayushi Gohil
Aayushi Gohil
Account Manager
CUSTOM DEVELOPMENT TEAM
Jacob Miller
Jacob Miller
Data Engineer
Julien Powell
Julien Powell
Integrations Developer
Benoit Chabord
Benoit Chabord
Head of Custom Development

What We Do


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Transform your sales, marketing and operational processes to save you time and make you money.

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We work with all CRM solutions and are one of the fastest growing Hubspot partners in the entire APAC Region.

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We design, build and optimise Ecommerce sites and communications to outperform.

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We take the legwork and the guesswork out of your online marketing, lead generation and customer acquisition.

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Our approach to integration puts your business wants and needs – rather than the technology – first.