About Hype & Dexter
About Us
Hype & Dexter gets to the heart of businesses to help them transform with technology and realise revenue.
We created Hype & Dexter for APAC businesses who want to drive change and growth.
We bring a human approach to digital transformation for businesses who want to grow. And we're passionate about APAC businesses leading the world in technology, agility and productivity.
Hype & Dexter was created because the wrong technology, bad implementation, poor adoption and lack of evolution are the only 4 reasons why transformations fail. There is no reason to accept any of them, and we knew we had the expertise to do it better ourselves.
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Our Vision
For APAC businesses to lead the world in technology, agility and productivity.

Our Mission
Help our clients to empower their people and realise more revenue.

Our Ambition
To be the largest digital transformation agency in APAC.
Our Values
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Meet the Team
FOUNDERS
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Romi Dexter
Romi Dexter is a 20-year digital veteran who founded and directs Hype and Dexter, a top global HubSpot partner. She leads the firm's delivery and solutions, driving optimal results. With her extensive background on both corporate and agency sides, Romi manages high-performing teams in technical and marketing disciplines. She passionately advocates for women and diversity in technology, inspiring and mentoring the next generation of female leaders. Romi is a thought leader in digital solutions and transformation, valuable to any organization looking to enhance its digital presence.
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Ryan Watkins
Ryan has proven himself as a leader and visionary in businesses of all kinds - from start-ups through to the corporate sector - for over 10 years. He has managed massively successful e-commerce and data enterprises, and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.
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Alex Mackrill
Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends.
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Nick O'Neill
A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution. Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.
read more read lessTestimonials
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"The strength of a team is in its people and the team at Hype & Dexter go above and beyond to to answer questions, find solutions and help in every way they can.
We look forward to working with this professional and clever group of people on many more projects to come."
Fiona Bridgford
Marketing Manager, Suzuki New Zealand
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"My experience with the team at Hype & Dexter has been an absolute joy.
I'd recommend Hype & Dexter to any company wanting to drive their marketing activity forwards and on top of their professionalism, they were extremely helpful and personable."
Tom Bray
Senior Marketing Executive, Eftpos
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"The entire team at Hype & Dexter are professional, knowledgeable and organised from start to finish.
Our business is operating on another level since their help migrating and implementing HubSpot."
Sian Priest
General Manager, Cicada Innovations
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"Hype & Dexter expertly guided us through our successful HubSpot implementation across both Marketing and Sales functions, rolling out features to over 40 active users in our first release.
We will continue to partner with Hype & Dexter to extend and optimise our use of the HubSpot CRM features."
Donna Jury
CI Manager, Classic Group
What We Do

Transform your sales, marketing and operational processes to save you time and make you money.

We work with all CRM solutions and are one of the fastest growing Hubspot partners in the entire APAC Region.

We design, build and optimise Ecommerce sites and communications to outperform.

We take the legwork and the guesswork out of your online marketing, lead generation and customer acquisition.

Our approach to integration puts your business wants and needs – rather than the technology – first.