Access your TradeMe account and confirm API credentials. Identify key listing workflows, enquiry flows, and reporting requirements. Review your HubSpot custom objects, listing lifecycle stages, and...

Define object mappings between HubSpot Listings, Enquiries, and TradeMe Property Listing endpoints. Specify the rules for listing creation, updates, publishing, withdrawing, and enquiry syncing....

Set up the integration environments on our Integration Glue platform. Create a HubSpot private app for secure authentication. Connect to your HubSpot portal and TradeMe API. Build out your listing...

Conduct internal QA testing of listing workflows and enquiry ingestion. Provide a guided UAT cycle for your team to test against real scenarios. Launch the integration into production. Post-launch...

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HubSpot - Trade Me Integration

Seamlessly Connect Your Business with Trade Me

Hubspot-and-Trademe-Image-Integration (1)

Every TradeMe environment is configured differently, and no two real estate businesses use HubSpot in exactly the same way. That’s why off-the-shelf integrations rarely deliver what’s needed.

At H&D, we take a consulting-led approach. Our team works with you to understand your specific TradeMe setup, your listing workflow, your enquiry management process, and the data flows that matter most to your business. We then design and build a tailored integration using our Integration Glue Framework, ensuring a clean, scalable, and reliable connection between HubSpot and TradeMe.

The result: your teams get access to the right data in the right place, without manual entry, duplication, or compromise.

Common Use Cases

Automated listing creation & updates: Sync property details from HubSpot to TradeMe, ensuring listings are always accurate and up to date.
Centralising enquiries: Pull TradeMe enquiries into HubSpot automatically for faster follow-up and better lead routing.
Portfolio oversight in HubSpot: Maintain a single source of truth for all properties and enquiry interactions inside HubSpot.
Reducing manual admin: Remove the need to double-handle listings, relistings, extensions, or withdrawals across platforms.

The result: your sales, service, and marketing teams gain a unified view of customer activity, from deal to delivery.

Typical Mapping

Below are common entity/object mappings between HubSpot and TradeMe.

Both TradeMe and HubSpot are highly configurable, so our first step is always to understand how your business operates, including automation requirements, listing processes, and reporting needs. From there, our team recommends the best-fit mapping for your requirements.

Because we use a low-code custom framework, we can rapidly build and deploy tailored solutions. Unlike iPaaS tools with rigid structures or outdated API support, our approach gives you full flexibility: if it’s possible, we can deliver it.

Here are some examples of mappings we’ve implemented between HubSpot and TradeMe.

	HubSpot	TradeMe
Listing (Custom Object) Listing (Custom Object)	Listing (Custom Object)	Listing (Property)
Enquiry (Custom Object) Enquiry (Custom Object)	Enquiry (Custom Object)	Listing Enquiry
Contacts Contacts	Contacts	Trade Me User

Gotchas, Challenges & Limitations

Product Variation & Business Rules

A common misconception is that TradeMe listing actions (publish, extend, relist, withdraw) behave like a standard CRUD workflow. In reality, TradeMe enforces specific business rules for each action, and these rules differ based on listing type, status, and category.

To reduce errors and confusion, we provide step-by-step documentation explaining how to manage these processes from HubSpot using the correct triggers and statuses.

API Constraints

TradeMe enforces API limits and specific update rules. Heavy listing volumes or rapid update cycles may require monitoring and retry logic.

Our solution includes standardised monitoring to ensure reliability and performance.

Data Visibility & Quality

When TradeMe data enters HubSpot, visibility increases. This can expose:

inconsistent listing data
missing mandatory fields
historically messy records
differences between your internal “property source of truth” and TradeMe’s formatting

We strongly recommend involving a TradeMe data/process expert during UAT and go-live to quickly distinguish integration issues from source-data issues.

Integration Options

Integrating HubSpot with ClickUp is not a one-size-fits-all exercise. Each business has unique processes, automation needs, and data flows. With years of experience delivering complex HubSpot and project management integrations, we know how to design solutions that work reliably at scale.

iPaaS & Automation Tools

iPaaS platforms and automation tools often look like the “quick fix.” In reality, they come with challenges:

Expensive: subscription costs add up quickly.
Constrained: cannot handle TradeMe’s business-rule-heavy workflows
Outdated: lack of support for newer APIs or ClickUp endpoints.
Risky: builds can hit tool limitations mid-project, causing delays or scope pivots.

We’re happy to support other platforms, but because they often introduce limitations or unexpected roadblocks, we can’t provide fixed-price quotes or guaranteed timelines. For this reason, we strongly recommend locking in your integration scope, timeline, and delivery date before starting other parts of your project.

If you do choose a different tool, our HubSpot integration experts can still support you on a consulting basis, with blocks of hours available to guide your team through implementation.

HubSpot Data Sync

Where TradeMe objects and fields are supported by HubSpot Data Sync (part of Data Hub), this is our recommended first option.

Data Sync provides a native, secure synchronisation layer with minimal configuration and ongoing maintenance handled directly by HubSpot, giving teams a simple and reliable way to surface external data inside the CRM.

However, TradeMe is not natively supported in HubSpot Data Sync, meaning listings and enquiry data cannot be brought into HubSpot through this method.

Where businesses need to bring TradeMe data into HubSpot or align listing processes with HubSpot workflows, we can help extend HubSpot’s native integration capabilities with additional configuration or custom development.

Custom Integration Development

Some integrations require more than standard mappings or out-of-the-box tools can provide. When your TradeMe environment involves complex listing workflows, enquiry syncing, business-rule dependencies, or processes that must align tightly with HubSpot, we deliver a fully tailored custom integration built around your business workflows.

Our custom development approach allows us to design integrations that connect directly to your listing structure, custom HubSpot objects, internal property management processes, TradeMe’s listing endpoints and business rules, and your reporting and automation needs. This ensures a clean, scalable, and future-ready connection between HubSpot and the TradeMe products used across your organisation.

Integration Options Comparison

Aspect	iPaaS / Automation Tools	Avidly with Glue Custom Integration
Cost Cost	High recurring subscription fees	Ongoing hosting & support fees, but typically lower than iPaaS and with added benefits
Speed to Deliver Speed to Deliver	Slower – extra layers add complexity	Faster – streamlined, direct development
Flexibility Flexibility	Limited – often can’t handle complex integration requirements	Fully tailored to your business processes
Reliability Reliability	Risk of mid-build failures and pivots	Clean, predictable, and stable builds
Scalability Scalability	Constrained by platform limits	Designed to scale as your business grows
Support for HubSpot APIs/Objects Support for HubSpot APIs/Objects	Often outdated, missing new features	Always built on the latest APIs and objects
Long-Term Value Long-Term Value	Cost sire, ROI drops over time	Lower ongoing costs, plus wider Integration Glue benefits beyond hosting

Our Approach

What Makes Our Approach Different

Consulting-Led: we tailor every integration to your TradeMe setup, HubSpot architecture, and business workflows.
Future-Proof: built using the latest HubSpot APIs, objects, and custom object functionality.
Delivered by Experts: all work is handled by H&D / Avidly’s experienced integration consultants and developers.
Cost-Effective: faster to build and maintain than iPaaS solutions, with lower long-term costs
Proven Framework: To accelerate development and maintain enterprise-grade reliability, our team builds on a structured internal framework including the best-practice SDLC processes, secure hosting, version control, monitoring and alerting, and consistent development patterns.

This framework enables rapid setup, stable delivery, and simplified long-term maintenance, while still giving you a fully custom integration tailored to your system architecture and specific HubSpot requirements.

Discover

Access your TradeMe account and confirm API credentials.
Identify key listing workflows, enquiry flows, and reporting requirements.
Review your HubSpot custom objects, listing lifecycle stages, and automation dependencies.

Design

Define object mappings between HubSpot Listings, Enquiries, and TradeMe Property Listing endpoints.
Specify the rules for listing creation, updates, publishing, withdrawing, and enquiry syncing.
Establish sync frequency, match and merge rules, and any conditional business logic.

Develop

Set up the integration environments on our Integration Glue platform.
Create a HubSpot private app for secure authentication.
Connect to your HubSpot portal and TradeMe API.
Build out your listing creation, update, extend, relist, withdraw, and enquiry-sync logic.
Implement mapping, transformation, validation, and error-handling rules.

Deliver

Conduct internal QA testing of listing workflows and enquiry ingestion.
Provide a guided UAT cycle for your team to test against real scenarios.
Launch the integration into production.
Post-launch monitoring using real production data, with alerts and logging through GCP and Sentry.

Hosting, Monitoring & Maintenance

GCP Logging: We use Google Cloud Platform (GCP) logging for standard monitoring and to track the integration's health.
Sentry: Sentry provides in-depth error logging and notifications for specific issues.
TradeMe Activity Visibility: TradeMe does not expose integration-level logs or detailed API history within its UI.
For all monitoring and troubleshooting, we rely on GCP Logging and Sentry inside the Integration Glue environment, ensuring full visibility of the integration lifecycle.

All integration approaches, iPaaS, automation tools, and Integration Glue custom integrations, involve hosting costs. Integration Glue Custom Integration hosting typically starts from USD $99 per month. This can be tailored to your business needs (e.g. static IP addresses, custom network configurations) at an additional cost.

With Integration Glue Custom Integration Hosting, you’re covered for major HubSpot updates as well as generic security and framework improvements.

However, changes to how the integration functions, such as new mappings, transformations, or adjustments to your TradeMe, are not included in the hosting fee.

We’ve also seen with iPaaS and automation platforms that platform changes can cause delays, outages, or require configuration workarounds to keep systems running.

To avoid disruption, we recommend a maintenance contract with H&D, giving you:

Peace of mind: proactive monitoring and error detection
Less downtime: quick response to issues before they escalate
Future-ready integrations: small changes applied as your HubSpot or TradeMe setup evolves
Continuous improvement: enhancements that keep your integration running smoothly and optimally

FAQs

How do we get started with an integration?

Getting started begins with a short discovery conversation where we learn about your systems, what data needs to flow between them, and the business outcomes you want to achieve.

From there, we confirm the scope, validate technical requirements (e.g. access, APIs, data structures), and recommend the best approach, whether that’s HubSpot Data Sync, custom integration development, or supporting your existing iPaaS platform.

Once aligned, we provide a clear plan, timeline, and the next steps to begin the project.

What are the steps involved?

Our integration process follows a simple and predictable structure:

1. Discover
We review your systems, confirm data flows, and understand how your team uses each platform.

2. Design
We document the mapping, rules, logic, transformations, and sync direction required to connect both systems.

3. Develop
We configure environments, set up authentication, build the integration logic, and prepare everything for testing.

4. Deliver
We test internally, support you through user acceptance testing, deploy to production, and monitor the first live sync.

This structured approach ensures accuracy, reliability, and consistency across every integration we deliver.

Where does a partner support us?

As your integration partner, we support you throughout the entire project — strategically and technically.

This includes:

advising on the best integration approach
designing the data mapping and logic
handling authentication, configuration, and setup
building, testing, and deploying the integration
assisting with reporting or workflow alignment inside HubSpot
providing post-launch monitoring, optimisation, and optional ongoing maintenance

Whether you’re using HubSpot Data Sync, a custom integration, or an iPaaS platform, we act as your end-to-end support partner to ensure the integration works the way your business needs it to.

Is my data secure when using this integration?

Yes. Our integrations process data transiently, encrypt traffic end-to-end, and follow OWASP and ISO-aligned security practices. We do not store customer data by default, and access is tightly controlled through least-privilege IAM and secure secret management.

Learn more in our full security overview

What software development security practices do you follow?

We follow ISO/IEC 27001 and 27002–aligned secure development practices across all custom software and CMS deployments. This includes SSO-protected source control, code reviews, CI/CD security checks, vulnerability scanning, least-privilege access, and transient in-memory data handling with no persistent customer data stored by default.

You can read our full Software Development Security Practices documentation