Skip to content
  1. Home
  2. › Service
  3. › Inbound marketing automation
  4. › Inbound campaigns

Inbound Campaigns

Work with us to deliver integrated inbound campaigns that generate new leads, convert existing ones, and turn customers into advocates – to maximise your return on marketing investment.

Overview

This product delivers comprehensive, integrated inbound marketing campaigns designed to generate new leads and convert existing ones. It includes strategic planning, ad creation, automated nurturing, and detailed reporting, all built within HubSpot.


Benefits & Outcomes

View all services
  • Unified Campaign Power
  • More Leads, Better Quality
  • Transparent Performance
  • Creative That Converts
  • Campaigns Built to Scale
  • Optimisation as Standard
  • Seamless CRM Integration
  • Faster Insights, Smarter Decisions
  • Always-On Campaign Support
  • Long-Term Value Beyond the Campaign

Unified Campaign Power

campaign-1

Instead of running disconnected ads, emails, and landing pages, we bring it all together. With media, creative, content, and automation aligned, every channel amplifies the others — creating campaigns that hit harder and perform better.

More Leads, Better Quality

20250818_1744_Laptop Screen Office Background_remix_01k2y21r6nfvprjk83hmnhv9tv

We design campaign journeys that attract, engage, and qualify leads. With personalised nurture emails, targeted landing pages, and automated scoring in HubSpot, your sales team gets not just more leads, but the right leads.

Transparent Performance

20250818_1745_Dashboard on Laptop_remix_01k2y23f5wftwaz7qqjvq9w145

HubSpot ties every channel back to revenue. You’ll see granular reporting for each ad, landing page, and email, plus a holistic campaign view. No more guessing where leads came from, you’ll know what’s working and why.


Creative That Converts

We give you three campaign concepts to test, with static and animated ads built for multiple channels. This isn’t just design for design’s sake, it’s creative backed by data, built to perform and refined by testing.

Campaigns Built to Scale

With up to five landing pages and eight emails, your campaign isn’t one-size-fits-all. You can personalise journeys for different audiences, A/B test your funnel, and keep refining until you find the highest-performing path.

Optimisation as Standard

The campaign doesn’t end at launch. We monitor, report, and optimise for up to three months, adjusting creative, targeting, and workflows so results improve continuously, not just on day one.

Seamless CRM Integration

Every campaign is configured inside HubSpot, ensuring leads flow directly into your CRM. Sales teams get immediate visibility of campaign-sourced leads, complete with engagement data that helps them prioritise follow-ups.

Faster Insights, Smarter Decisions

With structured testing across ads, landing pages, and email, you get insights faster. Campaigns aren’t set-and-forget, they’re built to learn quickly so you can double down on what’s working.

Always-On Campaign Support

We’re actively monitoring and optimising. That means ongoing tweaks to targeting, creative, and nurture, so your campaign keeps improving instead of plateauing.

Long-Term Value Beyond the Campaign

Because we configure assets, reporting, and nurturing inside HubSpot, the campaign infrastructure remains long after the initial three months, giving you a repeatable framework for future campaigns.

Inclusions

Start to finish development, management and reporting of a best-in-class lead generation or conversion campaign.  From ideation and creation of ads, concepts and strategy to the functional assets and automation required in a complete campaign to drive strangers to MQLs to SQLs and into customers. 
Enquire about this service
Essentials
The perfect starter Inbound campaign, for when you have content to promote on an existing page, or on your website. Capture leads near the bottom of the funnel and follow up to turn them into sales leads.
Essentials+
A full Inbound campaign funnel, with dedicated landing pages to promote your content and capture leads, who you then nurture through email to turn them into sales leads.
Accelerator
A full Inbound campaign funnel, with landing page variations to test and a 5-email nurture series to give you the best chance of conversion at the top and bottom of the funnel.
Enterprise
An enhanced Inbound campaign funnel, with more media channels, more landing page testing, and enough emails to personalise the nurture journey for your leads.
Briefs Briefs
Research Research
Campaign Strategy & Concepts Campaign Strategy & Concepts

< 1 Concept

< 2 Concepts

< 2 Concepts

< 3 Concepts

Paid Media Plan Paid Media Plan

< 2 Channels

< 3 Channels

< 4 Channels

Full media plan for 5 channels

Proofs | Ads Proofs | Ads

Design & copy for up to 2 static advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 4 static advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 5 static and 2 animated advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 6 static and 3 animated advertising assets (6x Display ads counts as 1 unit)

Proofs | Email Nurture Series Proofs | Email Nurture Series

Follow up email

Nurture series < 3 emails

Nurture series < 5 emails

Nurture series < 8 emails

Proofs | Landing Pages Proofs | Landing Pages

< 2 Landing Pages

< 3 Landing Pages with AB tests

< 5 Landing Pages with AB tests

Proofs | Search Campaign Proofs | Search Campaign

Small Search campaign (TOFU or BOFU)

Medium Search campaign (TOFU & BOFU)

Large Search campaign (Full Funnel)

XL Search campaign (Full Funnel - Enhanced)

Two Rounds of Revision Two Rounds of Revision
Config | Campaign Build & Lead Capture Config | Campaign Build & Lead Capture
Launch | Setup, Load & Test Launch | Setup, Load & Test

< 2 Social/Media/Display channels + Search

< 3 Social/Media/Display channels + Search

< 4 Social/Media/Display channels + Search

< 5 Social/Media/Display channels + Search

Monthly x3 | Monitoring, Reporting & Enhancement Monthly x3 | Monitoring, Reporting & Enhancement
Campaign Project Management Campaign Project Management

< 3 Weeks

< 3 Weeks

< 4 Weeks

< 5 Weeks

Development Time (from week of completed brief) Development Time (from week of completed brief)

< 3 Weeks

< 3 Weeks

< 4 Weeks

< 5 Weeks

Recommended Monthly Budget Recommended Monthly Budget

$1,000+

$2,000+

$3,000+

$5,000+

Process overview & timeline

Week 1Week 2Week 3Week 4Week 4+
Discover
Week 1
Discover
Start Research
Design
Week 2
Design
Figma Design
Develop
Week 3
Develop
Assets Provided
Deliver
Week 4
Deliver
Go Live!
Drive
Week 1
Drive
Success / Support

Our Team & Roles

View our team
Account Manager

Keeps everything on track.

Account Manager
Account Manager

Keeps everything on track.

Marketing Lead
Defining the strategy and journey.
Inbound Marketing & Automation Specialist
Marketing Lead
Defining the strategy and journey.
UX/UI Designer

Creating the visual assets required.

ux-icon
UX/UI Designer

Creating the visual assets required.

Avidly Content Team

Supports with content and copywriting.

Avidly Content Team
Avidly Content Team

Supports with content and copywriting.

Take your inbound campaign to the next level with a unique content offer 

  • Whitepapers

     Offer your audience authoritative content with research and insights, wrapped in a professional design.

  • Calculators

    Provide value to your leads with a calculator to help them solve for different equations such as ROI, mortgage repayments and more!

  • Playbooks

    Offer actionable, step-by-step strategies that help your audience implement proven tactics to achieve their business goals, designed with your unique branding for a professional look.

  • E-books

    Provide your audience with comprehensive guides that educate and solve key challenges, all tailored to your brand’s voice and designed for easy reading.

  • Quizzes

    Engage your audience with a unique quiz set up to qualify them, and point them in the right direction for the products or services they need. 

  • Case Studies

    Build credibility with your audience by offering them a professionally designed case study with relevant imagery and graphics. 

FAQs

How many channels are included in the media plan?

This depends on the tier of inbound campaign your purchase but our standard Enterprise tier can deliver a full media plan for up to five channels. Anything more would need to be discussed with our experts first. 

Is the content offer included in the inbound campaign product?

No, this is a separate product, as you may have existing content you want to promote. But typically customers will purchase the two together. 

Do we have to set anything up?

No, this product is set up in your HubSpot portal entirely by our team. However, we do take you through the ins and outs of the campaign in HubSpot, so you can have a clear understanding of how everything works together.  

What HubSpot licensing do we need for this product?

We recommend having a Marketing Hub Pro license to get the most out of this product.

Testimonials

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation