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Inbound Campaigns

Work with us to deliver integrated inbound campaigns that generate new leads, convert existing ones, and turn customers into advocates – to maximise your return on marketing investment.

Overview

This product delivers comprehensive, integrated inbound marketing campaigns designed to generate new leads and convert existing ones. It includes strategic planning, ad creation, automated nurturing, and detailed reporting, all built within HubSpot.


Benefits & Outcomes

View all services
  • Maximise your marketing efforts
  • Stronger lead generation and qualification
  • Get a 360 view of your campaign

Maximise your marketing efforts

campaign-1

Get your marketing efforts working together seamlessly, amplifying the impact of each to support your overall marketing objectives. By aligning content creation, paid ads, email marketing, and lead nurturing, you can optimise your resources to target the right audience with the right message at the right time. 

Stronger lead generation and qualification

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Content marketing generates 3x as many leads as traditional marketing, but costs 62% less. Provide valuable content and personalised experiences throughout your campaign to get the most relevant leads into your campaign funnel. Then, further qualify those leads using automated workflows and lead scoring capabilities to ensure that your sales teams focus on the most promising prospects. 

Get a 360 view of your campaign

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Reap the benefits of a campaign delivered with HubSpot! This means fully integrated reporting measures that allow you to track the performance of each of your individual tactics within the campaign at a granular level, as well as give you a holistic view of the campaign and its overall performance. 


Inclusions

Start to finish development, management and reporting of a best-in-class lead generation or conversion campaign.  From ideation and creation of ads, concepts and strategy to the functional assets and automation required in a complete campaign to drive strangers to MQLs to SQLs and into customers. 
Enquire about this service
Essentials
The perfect starter Inbound campaign, for when you have content to promote on an existing page, or on your website. Capture leads near the bottom of the funnel and follow up to turn them into sales leads.
Essentials+
A full Inbound campaign funnel, with dedicated landing pages to promote your content and capture leads, who you then nurture through email to turn them into sales leads.
Accelerator
A full Inbound campaign funnel, with landing page variations to test and a 5-email nurture series to give you the best chance of conversion at the top and bottom of the funnel.
Enterprise
An enhanced Inbound campaign funnel, with more media channels, more landing page testing, and enough emails to personalise the nurture journey for your leads.
Briefs Briefs
Research Research
Campaign Strategy & Concepts Campaign Strategy & Concepts

< 1 Concept

< 2 Concepts

< 2 Concepts

< 3 Concepts

Paid Media Plan Paid Media Plan

< 2 Channels

< 3 Channels

< 4 Channels

Full media plan for 5 channels

Proofs | Ads Proofs | Ads

Design & copy for up to 2 static advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 4 static advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 5 static and 2 animated advertising assets (6x Display ads counts as 1 unit)

Design & copy for up to 6 static and 3 animated advertising assets (6x Display ads counts as 1 unit)

Proofs | Email Nurture Series Proofs | Email Nurture Series

Follow up email

Nurture series < 3 emails

Nurture series < 5 emails

Nurture series < 8 emails

Proofs | Landing Pages Proofs | Landing Pages

< 2 Landing Pages

< 3 Landing Pages with AB tests

< 5 Landing Pages with AB tests

Proofs | Search Campaign Proofs | Search Campaign

Small Search campaign (TOFU or BOFU)

Medium Search campaign (TOFU & BOFU)

Large Search campaign (Full Funnel)

XL Search campaign (Full Funnel - Enhanced)

Two Rounds of Revision Two Rounds of Revision
Config | Campaign Build & Lead Capture Config | Campaign Build & Lead Capture
Launch | Setup, Load & Test Launch | Setup, Load & Test

< 2 Social/Media/Display channels + Search

< 3 Social/Media/Display channels + Search

< 4 Social/Media/Display channels + Search

< 5 Social/Media/Display channels + Search

Monthly x3 | Monitoring, Reporting & Enhancement Monthly x3 | Monitoring, Reporting & Enhancement
Campaign Project Management Campaign Project Management

< 3 Weeks

< 3 Weeks

< 4 Weeks

< 5 Weeks

Development Time (from week of completed brief) Development Time (from week of completed brief)

< 3 Weeks

< 3 Weeks

< 4 Weeks

< 5 Weeks

Recommended Monthly Budget Recommended Monthly Budget

$1,000+

$2,000+

$3,000+

$5,000+

Process overview & timeline

Week 1Week 2Week 3Week 4Week 4+
Discover
Week 1
Discover
Start Research
Design
Week 2
Design
Figma Design
Develop
Week 3
Develop
Assets Provided
Deliver
Week 4
Deliver
Go Live!
Drive
Week 1
Drive
Success / Support

Our Team & Roles

View our team
Account Manager

Keeps everything on track.

Account Manager
Account Manager

Keeps everything on track.

Marketing Lead
Defining the strategy and journey.
Inbound Marketing & Automation Specialist
Marketing Lead
Defining the strategy and journey.
UX/UI Designer

Creating the visual assets required.

ux-icon
UX/UI Designer

Creating the visual assets required.

Avidly Content Team

Supports with content and copywriting.

Avidly Content Team
Avidly Content Team

Supports with content and copywriting.

Take your inbound campaign to the next level with a unique content offer 

  • Whitepapers

     Offer your audience authoritative content with research and insights, wrapped in a professional design.

  • Calculators

    Provide value to your leads with a calculator to help them solve for different equations such as ROI, mortgage repayments and more!

  • Playbooks

    Offer actionable, step-by-step strategies that help your audience implement proven tactics to achieve their business goals, designed with your unique branding for a professional look.

  • E-books

    Provide your audience with comprehensive guides that educate and solve key challenges, all tailored to your brand’s voice and designed for easy reading.

  • Quizzes

    Engage your audience with a unique quiz set up to qualify them, and point them in the right direction for the products or services they need. 

  • Case Studies

    Build credibility with your audience by offering them a professionally designed case study with relevant imagery and graphics. 

FAQs

How many channels are included in the media plan?

This depends on the tier of inbound campaign your purchase but our standard Enterprise tier can deliver a full media plan for up to five channels. Anything more would need to be discussed with our experts first. 

Is the content offer included in the inbound campaign product?

No, this is a separate product, as you may have existing content you want to promote. But typically customers will purchase the two together. 

Do we have to set anything up?

No, this product is set up in your HubSpot portal entirely by our team. However, we do take you through the ins and outs of the campaign in HubSpot, so you can have a clear understanding of how everything works together.  

What HubSpot licensing do we need for this product?

We recommend having a Marketing Hub Pro license to get the most out of this product.

Testimonials

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity