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Marketing Enablement

Work with us to get you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the inbound methodology.

Overview

This product sets up marketing operations in HubSpot for maximum ROI. It includes lead scoring, easy reporting, automation, template setup, sales and marketing alignment, and training to ensure your team can effectively use your new setup.



Benefits & Outcomes

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  • Stronger Lead Scoring
  • Reporting Made Easy
  • Seamless Automation

Stronger Lead Scoring

services-digital-strategy

Say goodbye to guessing which leads are truly valuable. Use HubSpot to implement a robust lead scoring system, allowing you to prioritise and focus on the prospects most likely to convert. This means your sales team can spend their time on high-potential leads, maximising efficiency and driving better results.


Reporting Made Easy

No more last minute scrambling to pull together scattered data points trying to prove your marketing ROI. With your marketing operations set up in HubSpot, you get to enjoy the extensive reporting and analysis features the platform has to offer. Now you can pull together unique, detailed reports to suit your needs with just a few clicks.

Seamless Automation

Automate time-consuming tasks and workflows across your marketing channels. With everything integrated in HubSpot, you can set up automated email campaigns, lead nurturing sequences, and customer follow-ups with ease. 

Inclusions

Getting you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the
 inbound methodology.

Enquire about this product
Tiers
Essentials
All the templates you need to run your marketing operations straight out of HubSpot.
Essentials+
Extending all the key sessions to allow for more customisation, and introducing lead scoring as well as our recommended reporting setup.
Accelerator
Includes a sales & marketing alignment session with two of our founders, everything in EssentialsPlus with a fully customised setup and full day training session.
Enterprise
Includes a sales & marketing alignment session with two of our founders, enough time for customisation of everything, and comprehensive review and training sessions.
Marketing Enablement Brief
Manage Template Migration Based On Your Website Styles For Blogs and Pages
Setup of Marketing Email Lists
Landing Page Template Setup
Email Template Setup
Sales & Marketing Alignment Session - -
Lead Scoring and Qualification Session -
- -
Setup Email Subscription Preferences & Page
Lifecycle Configuration
Custom Setup of Lead Scoring -
Setup of Sales & Marketing Dashboards -
Marketing Configuration Testing
Marketing Configuration Review
Marketing Training

Process overview & timeline

Week 1Week 2Week 3-5Week 6Week 6+
Discovery
Week 1
Discovery
Start Research
Design
Week 2
Design
Figma Design
Delivery
Week 3-5
Delivery
Assets Provided
Deployment
Week 6
Deployment
Go Live!
Optimise
Week 6+
Optimise
Success / Support

Our Team & Roles

View our team
project-icon
Project Management
Keeps everything on track.
ux-icon
UX/UI Designer

Creates the templates you need in HubSpot.

CRM-icon
CRM Specialist

Supports with the configuration requirements.

Marketing Implementation Specialist
Marketing Implementation Specialist

Gathers the requirements, tests the configuration and trains you.

FAQs

How can the marketing training time be divided up and what will be covered?

We always recommend at least 1-2 hours to cover the basics of the platform so you are familiar with it. Beyond that, we will customise the training sessions and content to suit you! If you want to spend time diving into the configuration that we have done for you, or go deeper into specific features (e.g. landing pages, email, social, workflows). Ultimately, we will split up the time to meet your needs.

Can we have new templates designed and built as part of this product or migrate existing ones into HubSpot?

We have a best practice email template to ensure best functionality across devices and operating systems, that we customise to your branding and train you to use. However, if you have an existing email template/layout that you would like to keep using we will replicate it as closely as possible in the HubSpot drag and drop builder. If it is especially long or complex, there may be an additional charge for building this. 

What HubSpot licensing do I need to get the most out of this product?

Only Professional or Enterprise give you automation, lead scoring, and the level of automation and configuration required to make best use of this product. If you are on Starter, consider our Lights On Marketing product.

Testimonials

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet