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Marketing Enablement

Work with us to get you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the inbound methodology.

Overview

This product sets up marketing operations in HubSpot for maximum ROI. It includes lead scoring, easy reporting, automation, template setup, sales and marketing alignment, and training to ensure your team can effectively use your new setup.



Benefits & Outcomes

View all services
  • Stronger Lead Scoring
  • Reporting Made Easy
  • Seamless Automation

Stronger Lead Scoring

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Say goodbye to guessing which leads are truly valuable. Use HubSpot to implement a robust lead scoring system, allowing you to prioritise and focus on the prospects most likely to convert. This means your sales team can spend their time on high-potential leads, maximising efficiency and driving better results.


Reporting Made Easy

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No more last minute scrambling to pull together scattered data points trying to prove your marketing ROI. With your marketing operations set up in HubSpot, you get to enjoy the extensive reporting and analysis features the platform has to offer. Now you can pull together unique, detailed reports to suit your needs with just a few clicks.

Seamless Automation

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Automate time-consuming tasks and workflows across your marketing channels. With everything integrated in HubSpot, you can set up automated email campaigns, lead nurturing sequences, and customer follow-ups with ease. 

Inclusions

Getting you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the inbound methodology.
Enquire about this service
Essentials
All the templates you need to run your marketing operations straight out of HubSpot.
Essentials+
Extending all the key sessions to allow for more customisation, and introducing lead scoring as well as our recommended reporting setup.
Accelerator
Includes a sales & marketing alignment session with two of our founders, everything in EssentialsPlus with a fully customised setup and full day training session.
Enterprise
Includes a sales & marketing alignment session with two of our founders, enough time for customisation of everything, and comprehensive review and training sessions.
Marketing Enablement Brief Marketing Enablement Brief

< 60 Minute session

< 1 Hour session

< 1 Hour session

< 1 Hour session

Manage Template Migration Based On Your Website Styles For Blogs and Pages Manage Template Migration Based On Your Website Styles For Blogs and Pages
Setup of Marketing Email Lists Setup of Marketing Email Lists

< 1 List

< 3 Lists

< 5 Lists

< 10 Lists

Landing Page Template Setup Landing Page Template Setup
Email Template Setup Email Template Setup
Sales & Marketing Alignment Session Sales & Marketing Alignment Session

< 2 Hour session

< 4 Hour session

Lead Scoring and Qualification Session Lead Scoring and Qualification Session

< 1 Hour session, incl lead scoring

< 1 Hour session, incl lead scoring

< 1 Hour session, incl lead scoring

Setup Email Subscription Preferences & Page Setup Email Subscription Preferences & Page
Lifecycle Configuration Lifecycle Configuration
Custom Setup of Lead Scoring Custom Setup of Lead Scoring
Setup of Sales & Marketing Dashboards Setup of Sales & Marketing Dashboards
Marketing Configuration Testing Marketing Configuration Testing
Marketing Configuration Review Marketing Configuration Review

< 60 Minutes session

< 1 Hour session

< 1.5 Hour session

< 2 Hour session

Marketing Training Marketing Training

 < 2 Hour session (On HubSpot features & functionality)

< 4 Hours (< 2 Hours on HubSpot features & functionality, < 2 Hours on your marketing configuration)

< 8 Hours (< 4 Hours on HubSpot features & functionality, < 4 Hours on your marketing configuration)

< 16 Hours (< 4 Hours on HubSpot features & functionality, < 4 Hours on your marketing configuration, < 8 Hours bespoke)

Process overview & timeline

Week 1Week 2Week 3-5Week 6Week 6+
Discover
Week 1
Discover
Start Research
Design
Week 2
Design
Figma Design
Develop
Week 3-5
Develop
Assets Provided
Deliver
Week 6
Deliver
Go Live!
Drive
Week 1
Drive
Success / Support

Our Team & Roles

View our team
Project Management
Keeps everything on track.
project-icon
Project Management
Keeps everything on track.
Marketing Lead

Gathers the requirements, tests the configuration and trains you.

Marketing Implementation Specialist
Marketing Lead

Gathers the requirements, tests the configuration and trains you.

UX/UI Designer

Creates the templates you need in HubSpot.

ux-icon
UX/UI Designer

Creates the templates you need in HubSpot.

CRM Specialist

Supports with the configuration requirements.

CRM-icon
CRM Specialist

Supports with the configuration requirements.

FAQs

How can the marketing training time be divided up and what will be covered?

We always recommend at least 1-2 hours to cover the basics of the platform so you are familiar with it. Beyond that, we will customise the training sessions and content to suit you! If you want to spend time diving into the configuration that we have done for you, or go deeper into specific features (e.g. landing pages, email, social, workflows). Ultimately, we will split up the time to meet your needs.

Can we have new templates designed and built as part of this product or migrate existing ones into HubSpot?

We have a best practice email template to ensure best functionality across devices and operating systems, that we customise to your branding and train you to use. However, if you have an existing email template/layout that you would like to keep using we will replicate it as closely as possible in the HubSpot drag and drop builder. If it is especially long or complex, there may be an additional charge for building this. 

What HubSpot licensing do I need to get the most out of this product?

Only Professional or Enterprise give you automation, lead scoring, and the level of automation and configuration required to make best use of this product. If you are on Starter, consider our Lights On Marketing product.

Testimonials

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot