Skip to content
  1. Home
  2. › Service
  3. › Inbound marketing automation
  4. › Marketing enablement

Marketing Enablement

Work with us to get you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the inbound methodology.

Overview

This product sets up marketing operations in HubSpot for maximum ROI. It includes lead scoring, easy reporting, automation, template setup, sales and marketing alignment, and training to ensure your team can effectively use your new setup.



Benefits & Outcomes

View all services
  • Robust Lead Scoring
  • Reporting Made Easy
  • Seamless Automation
  • Marketing Enablement
  • Configured Your Way
  • Lead Capture That Works
  • Ready-to-Run Campaign Assets
  • Sales & Marketing Aligned
  • Training & Confidence
  • Templates That Match Your Brand

Robust Lead Scoring

services-digital-strategy

We implement a lead scoring model tailored to your buyer journey. By combining behavioural triggers (like downloads, clicks, and form fills) with firmographic data, you’ll know exactly which prospects to prioritise.


Reporting Made Easy

20250818_1745_Dashboard on Laptop_remix_01k2y23f5wftwaz7qqjvq9w145

We build custom HubSpot dashboards showing campaign ROI, pipeline contribution, and lead flow at a glance. Marketing performance becomes transparent, measurable, and easy to share with stakeholders.

Seamless Automation

servicess-digital-marketing

We design and implement HubSpot workflows that handle the heavy lifting, from automated nurture sequences and lifecycle stage updates to lead handover alerts for sales. Your marketing runs on autopilot, while still feeling personal to your prospects.

 

Marketing Enablement

Your campaigns don’t stop at launch. We’ll help you set up email templates, nurture workflows, social publishing, and landing pages, giving your team the tools to deliver campaigns quickly and consistently.

Configured Your Way

HubSpot isn’t one-size-fits-all. We configure it to match your business, your data, and your customer journey. From pipeline stages to dashboards, you’ll get a system that feels natural to your team, and grows with you.

Lead Capture That Works

Turn anonymous visitors into qualified leads. We’ll set up and optimise HubSpot forms, pop-ups, and CTAs across your site so prospects flow seamlessly into your CRM. Every lead is tracked, scored, and ready for nurturing.

Ready-to-Run Campaign Assets

We set up your first landing page, thank you page, and email template so you’ve got a live campaign foundation from day one. These assets follow best-practice structures, layouts, and formatting proven to convert.

Sales & Marketing Aligned

We run alignment workshops with your leadership team to break down silos between sales and marketing. The result? Clear agreement on definitions, processes, and handovers, so HubSpot becomes the backbone of a true RevOps model.

Training & Confidence

We provide up to 16 hours of training and review sessions with your team, ensuring they not only know how to use HubSpot, but are confident in applying it to their campaigns. This means faster adoption and quicker ROI.

Templates That Match Your Brand

We migrate and configure email and landing page templates aligned with your website style guide. That means your team can quickly create on-brand campaigns without reinventing the wheel every time.

Inclusions

Getting you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the inbound methodology.
Enquire about this service
Essentials
All the templates you need to run your marketing operations straight out of HubSpot.
Essentials+
Extending all the key sessions to allow for more customisation, and introducing lead scoring as well as our recommended reporting setup.
Accelerator
Includes a sales & marketing alignment session with two of our founders, everything in EssentialsPlus with a fully customised setup and full day training session.
Enterprise
Includes a sales & marketing alignment session with two of our founders, enough time for customisation of everything, and comprehensive review and training sessions.
Marketing Enablement Brief Marketing Enablement Brief

< 60 Minute session

< 1 Hour session

< 1 Hour session

< 1 Hour session

Manage Template Migration Based On Your Website Styles For Blogs and Pages Manage Template Migration Based On Your Website Styles For Blogs and Pages
Setup of Marketing Email Lists Setup of Marketing Email Lists

< 1 List

< 3 Lists

< 5 Lists

< 10 Lists

Landing Page Template Setup Landing Page Template Setup
Email Template Setup Email Template Setup
Sales & Marketing Alignment Session Sales & Marketing Alignment Session

< 2 Hour session

< 4 Hour session

Lead Scoring and Qualification Session Lead Scoring and Qualification Session

< 1 Hour session, incl lead scoring

< 1 Hour session, incl lead scoring

< 1 Hour session, incl lead scoring

Setup Email Subscription Preferences & Page Setup Email Subscription Preferences & Page
Lifecycle Configuration Lifecycle Configuration
Custom Setup of Lead Scoring Custom Setup of Lead Scoring
Setup of Sales & Marketing Dashboards Setup of Sales & Marketing Dashboards
Marketing Configuration Testing Marketing Configuration Testing
Marketing Configuration Review Marketing Configuration Review

< 60 Minutes session

< 1 Hour session

< 1.5 Hour session

< 2 Hour session

Marketing Training Marketing Training

 < 2 Hour session (On HubSpot features & functionality)

< 4 Hours (< 2 Hours on HubSpot features & functionality, < 2 Hours on your marketing configuration)

< 8 Hours (< 4 Hours on HubSpot features & functionality, < 4 Hours on your marketing configuration)

< 16 Hours (< 4 Hours on HubSpot features & functionality, < 4 Hours on your marketing configuration, < 8 Hours bespoke)

Process overview & timeline

Week 1Week 2Week 3-5Week 6Week 6+
Discover
Week 1
Discover
Start Research
Design
Week 2
Design
Figma Design
Develop
Week 3-5
Develop
Assets Provided
Deliver
Week 6
Deliver
Go Live!
Drive
Week 1
Drive
Success / Support

Our Team & Roles

View our team
Project Management
Keeps everything on track.
project-icon
Project Management
Keeps everything on track.
Marketing Lead

Gathers the requirements, tests the configuration and trains you.

Marketing Implementation Specialist
Marketing Lead

Gathers the requirements, tests the configuration and trains you.

UX/UI Designer

Creates the templates you need in HubSpot.

ux-icon
UX/UI Designer

Creates the templates you need in HubSpot.

CRM Specialist

Supports with the configuration requirements.

CRM-icon
CRM Specialist

Supports with the configuration requirements.

FAQs

How can the marketing training time be divided up and what will be covered?

We always recommend at least 1-2 hours to cover the basics of the platform so you are familiar with it. Beyond that, we will customise the training sessions and content to suit you! If you want to spend time diving into the configuration that we have done for you, or go deeper into specific features (e.g. landing pages, email, social, workflows). Ultimately, we will split up the time to meet your needs.

Can we have new templates designed and built as part of this product or migrate existing ones into HubSpot?

We have a best practice email template to ensure best functionality across devices and operating systems, that we customise to your branding and train you to use. However, if you have an existing email template/layout that you would like to keep using we will replicate it as closely as possible in the HubSpot drag and drop builder. If it is especially long or complex, there may be an additional charge for building this. 

What HubSpot licensing do I need to get the most out of this product?

Only Professional or Enterprise give you automation, lead scoring, and the level of automation and configuration required to make best use of this product. If you are on Starter, consider our Lights On Marketing product.

Testimonials

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot