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Custom Integrations

Work with us to build a custom integration between your platforms, unlocking massive security and efficiency gains in your day-to-day workflows.

Overview

This service provides a seamless integration of one or more of your platforms to help you reduce the risk around your data and improve your data quality and visibility.




Benefits & Outcomes

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  • Tailored Solutions for Unique Business Needs
  • Seamless Connection Between Multiple Platforms
  • Scalable and Adaptable for Business Growth

Tailored Solutions for Unique Business Needs

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Custom integrations are carefully designed to fit your specific workflows, data structures, and business processes. This bespoke approach gives you complete control over how data is transferred, transformed, and utilised, ensuring the integration perfectly supports your operational requirements without compromise.

Seamless Connection Between Multiple Platforms

Custom integrations bridge the gap between your various tools and systems, allowing you to share data consistently. This smooth data flow eliminates silos, reduces manual work, and helps maintain data accuracy, enabling your teams to work more efficiently and make better-informed decisions.

Scalable and Adaptable for Business Growth

Align your migrated data with HubSpot’s structure and your integration needs, enabling seamless connections to other systems and smooth operation of automated workflows. This prepares your environment for efficient ongoing business processes.

Inclusions

Getting you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the
 inbound methodology.

Enquire about this product
Tiers
Essentials
Best for basic systems with minimal integration requirements.
Essentials+
Suitable for moderate systems with straight forward integration requirements.
Accelerator
Suitable for moderate systems with moderate integration complexity.
Enterprise
Perfect for complex enterprise systems with challenging integration needs.
Internal Brief Session (Solutions)
Internal Brief Session (CRM)
Internal Brief Session (Dev)
Solution Consultation
Solution Test Scripts
Refine Code Integration Tasks
Create Objects/Property Groups
Create Properties
Setup Environment
Code Integration
Create Workflows
Developer Testing
CRM Testing
Client UAT Testing Session
Client UAT Testing (non-billable)
Resolve Client UAT Items
Session: Go No Go
Confirm/Publish Documentation
Post-launch Support

Process overview & timeline

Week 1-2Week 2-4Week 4-8Week 8-12
Discovery
Week 1-2
Discovery
Start Research
Design
Week 2-4
Design
Figma Design
Delivery
Week 4-8
Delivery
Assets Provided
Deployment
Week 8-12
Deployment
Go Live!

Our Team & Roles

View our team
project-icon
Project Management
 Oversees timelines, communication, and ensures a smooth delivery process.
Solutions-Icon (2)
Solutions

Designs the integration logic, data flow, key use cases and ensures alignment with business processes.

Development Lead (1)
Development Lead

Builds the integration, manages API connections, and implements error handling and logging.

CRM General
CRM Lead

Creates custom objects, properties, and workflows, and supports testing to ensure integration accuracy.

FAQs

What is a custom integration?

A custom integration is a tailor-made connection built specifically to meet unique business needs, often developed using HubSpot’s APIs to connect HubSpot with other systems that don’t have native integrations.

Why choose a custom integration over a native one?

Custom integrations are ideal when you have unique processes, complex data requirements, or systems that aren’t supported natively. They offer greater control, flexibility, and the ability to tailor the integration exactly to your business needs.



How long does it take to build a custom integration?

Development timelines vary depending on complexity, but a typical custom integration project can take from several weeks to a few months.

What kind of expertise is needed for custom integrations?

Custom integrations require technical skills in API development, data mapping, and often knowledge of both HubSpot and the connected system’s architecture.

What happens if there’s an error or failure in a custom integration?

Robust error handling and monitoring are implemented to detect issues quickly, with alerts and fallback procedures to minimise disruption.

How do custom integrations impact HubSpot workflows and automation?

Custom integrations can be designed to trigger workflows or sync data in ways that complement your existing automation setup, but careful planning is needed to avoid conflicts.

How do we ensure data accuracy and consistency?

We follow a multi-step validation process to ensure data integrity. After our developers complete initial testing, a member of the Solutions or CRM team reviews and verifies the integration against the agreed requirements. This all happens before presenting the integration for your review, ensuring that any issues are resolved early and data flows reliably between systems.


What are the costs associated with custom integrations?

Costs vary widely depending on complexity, development time, and maintenance requirements. Custom integrations typically involve upfront development costs, hosting costs and ongoing support fees.



Who hosts the custom integration?

Although maintained by Hype & Dexter, we use Integration Glue as our trusted integration platform partner. They provide a secure, scalable infrastructure to host and manage the integration, ensuring performance, reliability, and ongoing support. On-going hosting costs are charged through their platform MyGlue.

Can custom integrations be maintained and updated easily?

Yes, once your integration is live, you can reach out to us anytime to request updates or changes. Small adjustments can usually be made quickly and cost-effectively. However, larger or structural changes may require more time and planning depending on complexity.

Testimonials

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet