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Custom Integrations

Partner with us to seamlessly link your platforms, boosting efficiency and simplifying your everyday workflows.

Overview

Our customised integration service bridges the gaps between your platforms, creating a seamless flow of data across your business. By connecting even the most complex enterprise systems, we eliminate repetitive admin tasks and reduce the risks of manual input. The result is streamlined operations, centralised information, and clearer insights for faster, smarter decision-making.

Benefits & Outcomes

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  • Seamless Transition with No Disruption
  • Confidence in Data Accuracy
  • Preserve Business Insights
  • Custom-Fit for Your Business
  • Faster Adoption & Productivity
  • Future-Proofed Data Foundation

Seamless Transition with No Disruption

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Move from your legacy CRM to HubSpot without losing critical data or slowing down operations.

Confidence in Data Accuracy

Thorough mapping, cleansing, and validation ensure your team starts with clean, reliable information.

Preserve Business Insights

Maintain historical records, associations, and reporting continuity so your data keeps its value post-cutover.

Custom-Fit for Your Business

Migration includes custom objects and properties, aligning the CRM to your exact processes and structure.

Faster Adoption & Productivity

With duplicates removed and fields streamlined, teams can trust and use the system more effectively from day one.

Future-Proofed Data Foundation

Scalable process designed for large systems, supporting growth and long-term CRM success.

Inclusions

Our dedicated Solutions Lead will work closely with your internal champions to design a scalable integration that streamlines processes and automates key workflows. With flexible, tiered options, you can select the level of development that aligns perfectly with your business processes and platforms complexity.

Enquire about this service
Tiers
Essentials
Best for basic systems with minimal integration requirements.
Essentials+
Suitable for moderate systems with straight forward integration requirements.
Accelerator
Suitable for moderate systems with moderate integration complexity.
Enterprise
Perfect for complex enterprise systems with challenging integration needs.
Briefs - - - -
Research - - - -
Campaign Strategy & Concepts - - - -
Paid Media Plan - - - -
Proofs | Ads - - - -
Proofs | Email Nurture Series - - - -
Proofs | Landing Pages - - - -
Proofs | Search Campaign - - - -
Two Rounds of Revision - - - -
Config | Campaign Build & Lead Capture - - - -
Launch | Setup, Load & Test - - - -
Monthly x3 | Monitoring, Reporting & Enhancement - - - -
Campaign Project Management - - - -
Development Time (from week of completed brief) - - - -
Recommended Monthly Budget - - - -

Process overview & timeline

Week 1-2Week 2-4Week 4-8Week 8-12
Discover
Week 1-2
Discover
Discovery Session & Research
Design
Week 2-4
Design
Solution Design & Mapping
Develop
Week 4-8
Develop
Development & Testing
Deliver
Week 8-12
Deliver
Deployment
Drive
Week 1-2
Drive
Optimisation

Our Team & Roles

View our team
Project Management
Keeps everything on track.
project-icon
Project Management
Keeps everything on track.
Solutions Lead

Designs the integration logic, data flow, key use cases and ensures alignment with business processes.

Solutions-Icon (2)
Solutions Lead

Designs the integration logic, data flow, key use cases and ensures alignment with business processes.

Development Lead

Builds the integration, manages API connections, and implements error handling and logging.

Development Lead (1)
Development Lead

Builds the integration, manages API connections, and implements error handling and logging.

CRM Lead

Collaborates with the Solutions Lead to configure a unified CRM.

CRM General
CRM Lead

Collaborates with the Solutions Lead to configure a unified CRM.

FAQs

What is a custom integration?

A custom integration is a tailor-made connection built specifically to meet unique business needs, often developed using HubSpot’s APIs to connect HubSpot with other systems that don’t have native integrations.

Why choose a custom integration over a native one?

Custom integrations are ideal when you have unique processes, complex data requirements, or systems that aren’t supported natively. They offer greater control, flexibility, and the ability to tailor the integration exactly to your business needs.

How long does it take to build a custom integration?

Development timelines vary depending on complexity, but a typical custom integration project can take from several weeks to a few months.

What kind of expertise is needed for custom integrations?

Custom integrations require technical skills in API development, data mapping, and often knowledge of both HubSpot and the connected system’s architecture.

What happens if there’s an error or failure in a custom integration?

Robust error handling and monitoring are implemented to detect issues quickly, with alerts and fallback procedures to minimise disruption.

How do custom integrations impact HubSpot workflows and automation?

Custom integrations can be designed to trigger workflows or sync data in ways that complement your existing automation setup, but careful planning is needed to avoid conflicts.

How do we ensure data accuracy and consistency?

We follow a multi-step validation process to ensure data integrity. After our developers complete initial testing, a member of the Solutions or CRM team reviews and verifies the integration against the agreed requirements. This all happens before presenting the integration for your review, ensuring that any issues are resolved early and data flows reliably between systems.

What are the costs associated with custom integrations?

Costs vary widely depending on complexity, development time, and maintenance requirements. Custom integrations typically involve upfront development costs, hosting costs and ongoing support fees.

Who hosts the custom integration?

Although maintained by Hype & Dexter, we use Integration Glue as our trusted integration platform partner. They provide a secure, scalable infrastructure to host and manage the integration, ensuring performance, reliability, and ongoing support. On-going hosting costs are charged through their platform MyGlue.

Can custom integrations be maintained and updated easily?

Yes, once your integration is live, you can reach out to us anytime to request updates or changes. Small adjustments can usually be made quickly and cost-effectively. However, larger or structural changes may require more time and planning depending on complexity.

Testimonials

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot