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Custom Integrations

Partner with us to seamlessly link your platforms, boosting efficiency and simplifying your everyday workflows.

Overview

Our customised integration service bridges the gaps between your platforms, creating a seamless flow of data across your business. By connecting even the most complex enterprise systems, we eliminate repetitive admin tasks and reduce the risks of manual input. The result is streamlined operations, centralised information, and clearer insights for faster, smarter decision-making.

Benefits & Outcomes

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  • A Connection Built Around You
  • Control Over Complex Data
  • End-to-End Build & Validation
  • Confidence in Accuracy
  • Scalable Architecture
  • Future-Proofed Data Foundation
  • Data That Matches You
  • Unique Cases Covered
  • Designed Around You
  • Scales as You Grow

A Connection Built Around You

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We design and build an integration that matches your processes and systems. You get a solution that works the way your business works, not the other way around.

Control Over Complex Data

With up to 300 mappings, 8 objects, 50 transformations, and 3 merge rules, you walk away with an integration that can handle complex structures and data flows reliably.

End-to-End Build & Validation

From environment setup to final cutover, we manage the process. You’ll see a working integration validated through developer testing, UAT with your team, and a final Go/No Go checkpoint.

Confidence in Accuracy

We don’t just push data across. We refine mapping rules, transformations, and merges so what lands in HubSpot is accurate, deduplicated, and usable.

Scalable Architecture

Your integration won’t need to be ripped out and rebuilt later. We design it to grow with your business, so adding systems or expanding objects is possible without starting from scratch.

Future-Proofed Data Foundation

Scalable process designed for large systems, supporting growth and long-term CRM success.

Data That Matches You

We configure transformations so fields, formats, and values line up with your business logic, not just the “default” system setup.

Unique Cases Covered

If your systems don’t talk to each other natively, we design workarounds or custom API calls so nothing gets left behind.

Designed Around You

We don’t force you into someone else’s system logic. We build integrations that reflect your unique workflows, objects, and data rules.

Scales as You Grow

Your integration isn’t locked to today’s setup, we build it to expand as your systems or data volume increase, keeping HubSpot at the centre of your operations.

Inclusions

The Custom Integrations option allows you to connect one or more platforms (depending on the tier selected), removing the need for manual copy-and-paste, imports, and exports. This reduces data risk, improves quality and visibility, and can either extend a native integration or be built from scratch. Pricing shown is indicative only.
Enquire about this service
Essentials
Best for basic systems with minimal integration requirements.
Essentials+
Suitable for moderate systems with straight forward integration requirements.
Accelerator
Suitable for moderate systems with moderate integration complexity.
Enterprise
Perfect for complex enterprise systems with challenging integration needs.
Setup Environments Setup Environments
Connect To Platforms Connect To Platforms
Build Mapping Build Mapping
Build Merge Rules Build Merge Rules
Build Transformation Rules Build Transformation Rules
Testing & Cutover Testing & Cutover
Property Field Mappings Property Field Mappings

< 30

< 75

< 150

< 300

Objects Objects

< 1 

< 2

< 4

< 8

Transformations Transformations

< 10

< 25

< 50

Merge Rules Merge Rules

Standard

Standard

Standard

Standard + Custom

Process overview & timeline

Week 1-2Week 2-4Week 4-8Week 8-12
Discover
Week 1-2
Discover
Discovery Session & Research
Design
Week 2-4
Design
Solution Design & Mapping
Develop
Week 4-8
Develop
Development & Testing
Deliver
Week 8-12
Deliver
Deployment
Drive
Week 1-2
Drive
Optimisation

Our Team & Roles

View our team
Project Management
Keeps everything on track.
project-icon
Project Management
Keeps everything on track.
Solutions Lead

Designs the integration logic, data flow, key use cases and ensures alignment with business processes.

Solutions-Icon (2)
Solutions Lead

Designs the integration logic, data flow, key use cases and ensures alignment with business processes.

Development Lead

Builds the integration, manages API connections, and implements error handling and logging.

Development Lead (1)
Development Lead

Builds the integration, manages API connections, and implements error handling and logging.

CRM Lead

Collaborates with the Solutions Lead to configure a unified CRM.

CRM General
CRM Lead

Collaborates with the Solutions Lead to configure a unified CRM.

FAQs

What is a custom integration?

A custom integration is a tailor-made connection built specifically to meet unique business needs, often developed using HubSpot’s APIs to connect HubSpot with other systems that don’t have native integrations.

Why choose a custom integration over a native one?

Custom integrations are ideal when you have unique processes, complex data requirements, or systems that aren’t supported natively. They offer greater control, flexibility, and the ability to tailor the integration exactly to your business needs.

How long does it take to build a custom integration?

Development timelines vary depending on complexity, but a typical custom integration project can take from several weeks to a few months.

What kind of expertise is needed for custom integrations?

Custom integrations require technical skills in API development, data mapping, and often knowledge of both HubSpot and the connected system’s architecture.

What happens if there’s an error or failure in a custom integration?

Robust error handling and monitoring are implemented to detect issues quickly, with alerts and fallback procedures to minimise disruption.

How do custom integrations impact HubSpot workflows and automation?

Custom integrations can be designed to trigger workflows or sync data in ways that complement your existing automation setup, but careful planning is needed to avoid conflicts.

How do we ensure data accuracy and consistency?

We follow a multi-step validation process to ensure data integrity. After our developers complete initial testing, a member of the Solutions or CRM team reviews and verifies the integration against the agreed requirements. This all happens before presenting the integration for your review, ensuring that any issues are resolved early and data flows reliably between systems.

What are the costs associated with custom integrations?

Costs vary widely depending on complexity, development time, and maintenance requirements. Custom integrations typically involve upfront development costs, hosting costs and ongoing support fees.

Who hosts the custom integration?

Although maintained by Hype & Dexter, we use Integration Glue as our trusted integration platform partner. They provide a secure, scalable infrastructure to host and manage the integration, ensuring performance, reliability, and ongoing support. On-going hosting costs are charged through their platform MyGlue.

Can custom integrations be maintained and updated easily?

Yes, once your integration is live, you can reach out to us anytime to request updates or changes. Small adjustments can usually be made quickly and cost-effectively. However, larger or structural changes may require more time and planning depending on complexity.

Testimonials

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with Hype & Dexter.

    Jek Tan
    CEO

    Integricity

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot