Websites

Work with us to build incredible websites on HubSpot Content Hub that harness the full power of the CRM.

Overview

This service delivers a high-performing, custom website built on HubSpot CMS, designed to align with your brand guidelines and business goals. From initial strategy to launch, our team of marketers, designers, and developers works closely with you to ensure the process is collaborative, efficient, and focused on results. You’ll be involved at key stages, with opportunities to give feedback and shape your site as it comes to life.


Benefits & Outcomes

  • Optimised for Performance & Search Engines
  • Enhanced User Experience (UX) & Engagement
  • Reduced Long-Term Maintenance Costs
  • Future-Proof By Design
  • Flexible and Fast To Adapt
  • Simple Editing, No Developers Needed
  • Consistency Across Every Page

Optimised for Performance & Search Engines

cotiss-website

Beyond just looking good, your website will be built with best practices for speed, mobile responsiveness, and search engine optimisation (SEO) from the ground up. This ensures higher rankings, faster load times, and a better experience for all users, leading to more organic traffic.

Enhanced User Experience (UX) & Engagement

With thoughtful design and intuitive navigation, your visitors will find what they're looking for effortlessly. A positive user experience encourages longer visits, more page views, and higher engagement, which are critical for converting visitors into leads or customers.

Reduced Long-Term Maintenance Costs

While initial setup is an investment, the ease of editing, flexible structure, and future-proof design significantly reduce ongoing maintenance costs. Your team can manage content updates internally, freeing up budget that might otherwise go to developer fees.

Future-Proof By Design

Easily roll out design updates or new content structures as your brand evolves, ensuring your website always stays current.


Flexible and Fast To Adapt

Evolve your site easily based on real-time feedback, user behaviour, or business needs without starting from scratch.

Simple Editing, No Developers Needed

Empower your team with intuitive drag-and-drop tools to build and update pages without relying on developers.

Consistency Across Every Page

Maintain a polished, on-brand look and feel across your entire website—no matter how many pages you launch.

Inclusions

Getting you set up to run your marketing operations using HubSpot, and enjoy maximum ROI from the
 inbound methodology.

Tiers
Essentials
Best for businesses who need who just need a standard, simple and fast set up using standard modules
Essentials+
Best for businesses who need a simple website set up with a bit of customisation
Accelerator
Best for businesses who need have a bit of complexity with their website and require more pages and customisation
Enterprise
Best for businesses who have a lot of complexity with their website requirements and need more pages customisation
Internal Brief
CMS Brief & Solution
Research -
Information Architecture/Sitemap
Wireframes
Style Guide
Moodboard
Visual Design
CMS Technical Spec
Setup Environments & Boilerplate
Setup Custom Elements -
Analytics Reivew -
Testing
Training
Launch
Post launch Review

Process overview & timeline

Week 1-2Week 2-4Week 4-10Week 10-14Week 14-18
Discovery
Week 1-2
Discovery
Start Research
Design
Week 2-4
Design
Figma Design
Delivery
Week 4-10
Delivery
Assets Provided
Deployment
Week 10-14
Deployment
Go Live!
Optimise
Week 14-18
Optimise
Success / Support

Our Team & Roles

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Project Management
Keeps everything on track
Solutions-Icon (2)
Solutions

Maps out the site structure, features, and integrations. 

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UX/UI Designer

Designs clean, user-friendly pages that convert.

cms-icon
CMS Developer

Builds your site in HubSpot—fast, flexible, and on brand.

CRM-icon
CRM Specialist

Connects forms, data, and automation to your CRM.

FAQs

How customisable are HubSpot websites?

Highly customisable. While templates offer a starting point, developers can use HubL, HTML, CSS, and JavaScript to build unique experiences and custom modules.

Is the design limited on HubSpot?

Not at all. While some clients assume HubSpot restricts front-end design, that’s a myth. HubSpot is the CMS, but the front-end is built using standard web technologies: HTML, CSS, and JavaScript, just like any other modern platform.

If you’ve seen it, we can build it (as long as it fits your budget and timeline). We use a custom boilerplate with proven UX patterns and design elements to reduce costs and speed up delivery, but we can also create fully custom modules to match any design vision.

Ultimately, we’re only limited by browser capabilities, just like any other web platform. In fact, we often find we can deliver more flexible, bespoke designs faster and more cost-effectively in HubSpot CMS than with traditional headless solutions.

What is a boilerplate, and why should I use yours?

A boilerplate is a pre-built foundation of code and components that speeds up the website development process. Our Hype & Dexter HubSpot CMS Boilerplate is designed to help us launch websites faster, more efficiently, and with best-practice structure baked in from the start.

It includes commonly used layouts, modules, and UX patterns—so we don’t have to reinvent the wheel each time. This means faster speed to market, lower development costs, and a strong, scalable foundation for your site.

What is a Wireframe, and why do we use them?

A wireframe is a low-fidelity visual layout of a webpage (it can also be high-fidelity). Think of it as the blueprint for your website. It shows the structure of key pages without any design styling, focusing on layout, content hierarchy, and user flow.

We use wireframes to make sure everyone is aligned on how the site will function before we start design and development. It’s a fast, effective way to plan user experience, spot issues early, and avoid costly changes later in the process.

Why HubSpot? What are the key benefits of building a website on HubSpot compared to other platforms?

  • Seamless integration with CRM, marketing, sales, and service tools
  • All-in-one platform
  • Robust security and performance (SSL, CDN, DDoS protection)
  • Built-in SEO tools
  • User-friendly drag-and-drop editor for marketers
  • Scalability
  • Automatic updates.

What type of HubSpot licensing do you need for this product?

You will need to have paid licensing that reflects the functionality of your current platform(s). The specific tier you need will depend on the marketing requirements and priorities outlined through the sessions. 

What kind of website can I build on HubSpot?

HubSpot is highly versatile for corporate sites, blogs, and lead generation. It is not an out of the box e-comm platform like shopify, however, H&D has built standard templates to drive ecomm capabilities capabilities on top of HubSpot that can provide advanced stores and solutions.

Testimonials